Kennerman is the number two corporation and the focus of the book.
(I did a previous Logo Exploration that you can find here. However it was back when I was persistent in the idea of including the whole name in the logo, which didn’t really work in hindsight).
Above is the Kennerman logo. When creating it, I was initially inspired by crests of lords and monarchy. I decided to take a cleaner approach and distilled the design to basic shapes, simple colours and to only add a small amount of detail.
The subject of the logo was a difficult decision. In the beginning I ruled out animals because of their lack of relevance in space. For a week (after a walk through the woods) I ran with the idea of trees and leaves representing the corporations. This was problematic because I found they were too impersonal.
Thankfully that chain of thought lead me towards using the human anatomy as the basis for the designs. What better way of making a corporation seem like a human than giving it body parts like some sort of Frankenstein creation.
Obviously the hand is chosen to symbolise the Kennerman corp. Some would say Kennerman don’t mind ‘getting their hands dirty’ and ‘actions speak louder than words’. This is why the hand makes a great image to sum up how the Kennerman corp deals with day to day problems.
The Kennerman Logo is a centre piece of the cover design. The other corporations feature as well, I will delve into their logos in the next few days.
Have a good life,